New Orleans, LA - Dec 6, 2023
Iconic, a company that expands cultural experiences with digital innovation, is excited to announce an exclusive collaboration with the acclaimed Norwegian-born Vietnamese artist, Des Lucréce. This collaboration introduces the Monster Soup Collection, a series of limited digital (NFT) and print editions.
Des Lucréce’s work has been featured in prominent auctions and galleries from Christie’s to Sotheby’s. The release marks Des Lucréce’s first venture into print artwork, blending his distinctive style with a nod to a classic pop art motif.
Monster Soup presents 100 different varieties of soup cans, each featuring Lucréce’s renowned "Monsters” theme, available in his four signature colors. These limited-edition prints will also be available as sets, offering collectors a unique opportunity to own a part of this exceptional series.
“We are excited to partner with Des Lucréce, an artist whose work transcends boundaries and speaks to the heart of contemporary issues,” said Chris Cummings, CEO of Iconic. “This collection connects the rich legacy of pop art with the modern digital era.”
Des Lucréce’s Monster Soup is “an artistic exploration of consumerism, desire, and identity. Each piece in this 400 series of Monster Soup prints serves as a critique of how consumerist culture shapes our perceptions and desires,” said Des Lucréce. “Utilizing buzzwords and targeted marketing tactics, the collection mirrors the societal norms that commodify art and objects, turning everyday items into symbols of status and desire. This collection is a physical manifestation of my philosophical interests and a dialogue between traditional art forms and contemporary social critiques.”
The collection will be available for purchase through the Iconic platform. A portion of the proceeds from the sales will be donated to the World Central Kitchen. The World Central Kitchen is a not-for-profit non-governmental organization devoted to providing meals in the wake of natural disasters.
“Food is one of the few things in life that brings us comfort during times of uncertainty. And as the World Central Kitchen says ‘a nourishing meal in a time of crisis is so much more than a plate of food—it's hope, it's dignity, and it's a sign that someone cares.’” said Des Lucréce.
The Monster Soup collection will launch on December 14th. For more information and to view the collection, please visit www.iconicmoments.co.
About Iconic Moments:
Founded in 2015, Iconic is a New Orleans-based digital art platform that specializes in expanding cultural experiences through digital innovation. Collaborating with artists, museums, and cultural institutions worldwide, Iconic is dedicated to bringing unique, culturally significant digital and physical art to collectors globally. Iconic is the recipient of the 2022 United Nations World Summit Award for Innovation in Culture & Tourism. Notable partners include The White House Historical Association, the Universal Hip-Hop Museum, the Norman Rockwell Museum, and the Pollock-Krasner House and Study Center.
About Des Lucrece:
Des Lucréce, a Norwegian-born Vietnamese artist based in the USA, excels in crafting unique GIF animations with an expressionist flair. His toolkit includes Procreate, Photoshop, and After Effects, allowing him to weave complex lines and motions reminiscent of artistic greats like Basquiat, Keith Haring, Maki Haku, Futura 2000, and Saul Bass.
Des Lucréce’s work is a deep dive into the theme of 'No Home Center,' reflecting the identity and belonging disconnect common among second-generation Asian immigrants.
His background as a brand agency designer and a BFA in studio arts has honed his style, characterized by striking colors and expressive designs. His art probes the nexus between desire, pleasure, and ownership, drawing insights from psychoanalysts Jacques Lacan and Slavoj Zizek.
At 30, Des Lucréce is recognized for his intellectual depth, weaving concepts from Roland Barthes, Derrida, and Kenya Hara into his art.
About World Central Kitchen
Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served more than 300 million nourishing meals around the world.
When disaster strikes, WCK’s Relief Team mobilizes with the urgency of now to start cooking and serving meals to people in need. By partnering with organizations on the ground and activating a network of local restaurants, food trucks, or emergency kitchens, WCK serves comforting meals to survivors of disasters quickly and effectively. To support regional economies, WCK prioritizes purchasing local ingredients to cook with or distribute directly to families in need.
We know that good food provides not only nourishment, but also comfort and hope, especially in times of crisis. Learn more at wck.org.
Media Inquiries
